Reading your newspaper while having your morning coffee is always blissful, as reading makes your mind energetic and also helps you to be reasonably au fait! But all this reading, wouldn’t have been possible if not for the field of typography. This deals with the arrangement of the type or the letters that are visible. Without effective typography, achieving high quality readability is undoubtedly impossible. For effective communication utmost care and consideration is given in choosing the typefaces. It is not just to attract readers but also to create the necessary impact in their minds to enable them to clearly grasp the purpose of the content before them.
This powerful typography has undergone a massive evolution since the Guttenberg days, where its usage was primarily relevant to the publishing media and/or the relevant factories. But now, its significance is being felt from advertising to street signs to web design. This shows, how the digital generation would be incomplete without appreciating its qualities and contributions to the entire world!